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Now 5 years extended warranty from Panasonic

I wonder why they did this - do they have a quality reputation problem in Europe? I have seen (via a FB group) that they are repairing broken out-of-warranty triggers on S5IIs for free in the UK.

Would love to see them do this in the U.S. as well. Could help overcome the lens "white spots" concern.
 
Lot of big retailers in the Netherlands offer 5 year extended warranty to camera gear anyway. So not that big of a deal here. But it is always nice to know that the manufacturer does this for you as well regardless where you bought it. I expect grey imports stuff is automatically excluded anyway.
 
I wonder why they did this - do they have a quality reputation problem in Europe?
It’s a time-limited promotional offer- purchases after 31 March 2026 won’t be entitled to this.

In the UK, Panasonic have offered this kind of warranty from time to time to encourage orders but that’s tended to be in newly launched models (like the G9). This is slightly different as it’s being applied retrospectively and covers so much kit.

Recently, on the the LUMIX USA YouTube channel, I’ve noticed that Sean has been mentioning the extended warranty available via the LUMIX Pro service (this didn’t take off in Europe) a fair bit. Although regions operate differently, I wonder if both reflect utilising something offering piece of mind as a marketing tool.

FWIW, Martin Dangyou in a recent long-term video about the S9 mentioned about flimsiness of its rear dial and he needed it replacing a while. Although he was critical of this design, he basically said that the Lumix Pro means it’s not an issue as the service will deal with it.
 
Lot of big retailers in the Netherlands offer 5 year extended warranty to camera gear anyway. So not that big of a deal here. But it is always nice to know that the manufacturer does this for you as well regardless where you bought it. I expect grey imports stuff is automatically excluded anyway.
In the UK’s terms and conditions show what retailers are included in the deal - interestingly, Amazon are included as they are often excluded from these promotions.

Grey resellers will be excluded but in the UK, these tend offer their own warranty and often it will be for five years.
 
I think this is a great marketing tool for free. We all know that Lumix cameras are extremely reliable. Therefore Panasonic won't have additional costs with this extended warranty.

But it is a big selling point for people who switch or buy for the first time a Lumix product.
 
Lot of big retailers in the Netherlands offer 5 year extended warranty to camera gear anyway. So not that big of a deal here.
But it is always nice to know that the manufacturer does this for you as well regardless where you bought it. I expect grey imports stuff is automatically excluded anyway.
Yes, my retailer in the Netherlands do offer this already for years.
So also my Sigma lenses have the same 5 year warranty.

My retailer - today one of the shops of "cameranu.nl" (Info at website is outdated ;) ).
"In those days" a more tiny "family" camerashop. Started over 90 years ago in 1932.
Several employees working there for decades. (As I come there for many decades to).
E.g. also still working today a grand daughter = third generation, of the original owner.
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I think this is a great marketing tool for free. We all know that Lumix cameras are extremely reliable. Therefore Panasonic won't have additional costs with this extended warranty.

But it is a big selling point for people who switch or buy for the first time a Lumix product.
If buying new, I would always buy from a shop offering 5 years warranty instead of 2 or 1.

Heck, I bought my Toyota also because as long as I service my car there I have warranty on it until 200.000km or 10 years old. (for non wear/tear parts). Where European manufacturers like Volkswagen give max 4 years or 100.000 (fossil fuel cars), 5 on electric, or BMW, 3 years. It also makes clear to me that they have confidence in their own product.

Like you state, as they have confidence in their own products, it will be free marketing. And if something happens a happy loyal customer, for little real costs.
 
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