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News Panasonic Japan released a special color "Titanium Gold" S9

Q

Quentinquirelino

Well-Known Member
panasonic.jp

小さくても本格的に撮れるフルサイズ一眼 | 特長 フルサイズ一眼カメラ DC-S9 | デジタルカメラ（ルミックス） | Panasonic

パナソニックのフルサイズミラーレス一眼カメラ LUMIX（ルミックス）「S9」の商品情報です。
panasonic.jp panasonic.jp

Panasonic Japan released a new special color called "Titanium Gold" for the S9. The only reason I post this in a new thread, it's because it looks awesome! On the picture also the 18-40 seems to have got the new color. But unfortunately it's only available in Japan to my knowledge.
 
pdk42 said:
I’d prefer an EVF to some gold leaf!
Click to expand...
My thoughts exactly but after all my (justified) negativity of the S9 when it came out I didn't want to fan the flames again.
 
About the s9. The flip screen pisses me off the most. I would prefer to just rotate horizontally. As for the evf, I don't need it, with rare exceptions.
 
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Not for me either but when you see MPB have "Like New" S9's for little over £700 it has to be the bargain of L mount now.
 
I rather like it and that makes it the fourth body colour in Japan - black, dark silver, ‘new’ silver that’s only available with Camel Orange and now this one.

From what I’ve read, marketing in Japan has been tapping into lifestyle and fashion, such as in the type of media invited to press events and collaborations with companies like Yosemite.

This been also referred to by Panasonic in interviews - the leather swap service has been popular, for instance. A little while ago, in one that I read, it was claimed that the when the Camel Orange version was launched with the 18-40mm, the amount of purchasers who were previously using smartphones to take photos, increased from 10 to 30% straight away; Panasonic wanted to target that market, so that was going in the right direction. The lens (and the other colours you could get it with) would have played a part but I found it interesting that that the orange colour was specifically cited.

That interview also claimed that the proportion of people buying the S9 who were 30 years or younger rose from 30% to 60%. I had to rely on a web translation and it stated ‘new buyers’, and don’t know whether that was referring to all purchasers or just something like the people upgrading from smartphones.
 
Mister Sloane said:
I rather like it and that makes it the fourth body colour in Japan - black, dark silver, ‘new’ silver that’s only available with Camel Orange and now this one.

From what I’ve read, marketing in Japan has been tapping into lifestyle and fashion, such as in the type of media invited to press events and collaborations with companies like Yosemite.

This been also referred to by Panasonic in interviews - the leather swap service has been popular, for instance. A little while ago, in one that I read, it was claimed that the when the Camel Orange version was launched with the 18-40mm, the amount of purchasers who were previously using smartphones to take photos, increased from 10 to 30% straight away; Panasonic wanted to target that market, so that was going in the right direction. The lens (and the other colours you could get it with) would have played a part but I found it interesting that that the orange colour was specifically cited.

That interview also claimed that the proportion of people buying the S9 who were 30 years or younger rose from 30% to 60%. I had to rely on a web translation and it stated ‘new buyers’, and don’t know whether that was referring to all purchasers or just something like the people upgrading from smartphones.
Click to expand...
If we look at the latest full frame market shares from Japan:

Panasonic’s Full Frame mirrorless market share is 7.7% in Japan - L mount system camera rumors and news

BCN published Full Frame mirrorless market share data for April. Panasonic's market share fell to 7.7%. Hopefully the new S1rII, S1II and S1IIE cameras will bring back some momentum...
www.l-rumors.com www.l-rumors.com

It also seems that the S9 is quite successful in Japan. At the release months of the S9 the market share from Panasonic jumped from under 5 % to about 15 %. Afterwards the market share has coming back a little, but it was still significantly higher (around 10%) than before the S9. Also to consider, the market for full frame mirrorless cameras had overall growth.
 
... by the way, Sony did put a tiltable EVF in the new FX3, called now FX2... so, it is "doable". I hope Lumix does the same with the S9ii or whatever name they decide to use :p
 
In theory, Panasonic could make an external EVF for the S9.
Yeah, I know—it only has a cold shoe, not a hot one. But the Lumix Flow app already adds remote control and viewing over WiFi, so technically they could build an external EVF that uses the same wireless protocol.


Will they ever do it? Probably not.
But hey, it would be a pretty cool add-on for the people who want a EVF (not me).

Pretty sure we’ll add the S9 to our kit down the line.
 
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